As internet users have increased tremendously, so has digital marketing! We currently depend heavily on the internet for minor things and important things in our life. Digital marketing is a method used to create awareness and trust regarding a brand or the products and services offered by a company, with the help of electronic or digital devices. Marketing is not just restricted to online channels. Offline marketing channels like television, radio and electronic billboards play a major role in digital marketing as well.
Digital marketing includes techniques such as SEO, PPC, social media marketing and email marketing to mention a few. A good digital marketing strategy makes use of offline marketing channels to boost brand recognition. If your brand is new to digital marketing, you can Contact Blurn, the best digital marketing agency in Australia! This agency offers some of the best digital services, including SEO services. Blurn can help your brand to design and execute a unique digital marketing strategy that will help to double your profits in a short period of time!
Advantages of Digital Marketing
Digital marketing platforms offer various functions in one solution – allowing marketing teams to gain an integrated or holistic view of campaigns.
Allocates and Tracks Spend: Many marketers find it difficult to make a decision regarding the channels that drive in the most value. The challenge becomes tougher when there is a wide variety of digital channels. Marketing teams need to keep this in mind and leverage a platform that makes use of advanced attribution modelling. This can provide insights into success rates and spend across multiple digital channels and suggestions regarding optimising the ad spend. There are various types of attribution models and if your marketing team uses an outdated one, your brand would be missing out a lot of opportunities to make effective use of the digital channels. Marketing teams can gain updated attribution modelling abilities with the help of a digital marketing tool.
Right Ads Drive Conversions: If your brand is utilising the right digital marketing platform, you can gain a better understanding regarding the type of content that customers would look for across various platforms. This allows marketers in understanding the creative elements that would increase engagement. Such platforms also provide assistance in building more comprehensive user profiles that help marketers understand their target audience.
Correlate Quantitative and Qualitative Results: If your brand has opted for the right digital marketing platform, it would help you make better choices to drive in revenue when planning, tracking your brand across various channels, using new advertising techniques or conducting media buys. A major part of this would-be providing assistance to marketers in understanding direct response as well as qualitative campaigns such has brand building. Digital marketing platforms can provide assistance in developing campaigns and providing metrics regarding their value over time.
Measuring the Effectiveness of Digital Marketing Platforms
Digital marketing measurement platform becomes crucial when it helps to understand the good and bad of a campaign. If you are trying to determine which platform can best fit your needs, keep the following considerations in mind.
Clean Data: A marketing strategy would need representative data on time. Organisations that do not give priority to data quality and stick to strict data quality standards will not be good partners. This can be true if your brand relies on partners to augment the organisations data with second or third party data sources.
Relationships with Third Parties: When budget and media spend is being allocated; consider relationships with third party software providers. They may have many tools and integrations or other data sources that can provide additional context to media plans. If a digital marketing platform can help in creating a media plan, such relationships can help in providing a complete picture of customer preferences and possible choices. If a platform is linked with periodicals or TV networks, your brand can use this subscription data to understand the target audience that has been exposed to offline ads.
Ability to look at Campaigns Holistically: If your brand has both online and offline campaigns, the marketing platform should not limit your brand by only measuring digital campaigns. Invest in a solution that would consider measuring both activities so that you gain more accurate insights and profitable recommendations.
Marketing Attribution Model: All marketing attribution models may not be equal. If the solution you require is not taking advantage of a unified marketing measurement, the outdated measurement models and legacy may provide inaccurate measurements. Digital marketing platforms can be as resourceful as brands. Your brand can attempt to establish the presence across multiple channels and ensure that it drives in value.
Various tools can help marketers measure and optimise marketing performance, engagement and sales by providing a holistic view of the success of a campaign at every touchpoint. With the ability to track data such as sales, media exposures and geolocation, your brand can gain actionable insights that would help you take decisions and guide marketing efforts in future. Before opting for a platform, make sure you’ve determined your goals and are ready to find a platform that provides correct functionality and aligns with your business needs.
All of this boils down to one thing – the constant assessment of your brand in terms of marketing objectives and where the brand should be placed in the future. Thinking this way and implementing similar strategies can only help in growing your business. It’s also vital that you distribute the marketing efforts and track the campaign results from time to time. A team with competent digital marketing professionals, whether it’s an in-house team or a reliable, experienced agency with a team of experts can be a pillar of strength for your brand.
However, it would be best to ensure that this team is well-versed with your company’s aims, goals and work towards achieving immediate targets. If your brand is new to digital marketing, get in touch with a reputed digital agency like Blurn. It is the Best Digital Marketing Agency Australia! Blurn can help your brand create an ideal digital marketing strategy to help you rake in the profits!