How do you get more leads? How do you get your marketing team more leads? How do you get your sales team more leads? What are the best ways to increase lead generation in your company? Digital marketing agencies and businesses have been asking these questions, and now they have some answers, thanks to the tips below. These five ways to increase digital marketing Adelaide lead generation will help you make sure your business stays ahead of the game in 2022 and beyond.
1) Grow your audience
After you have chosen a niche, set up and build your website and create quality content that is relevant to your audience and offers value; by providing useful information on a regular basis and communicating with your customers, they will soon look forward to interacting with you. This encourages repeat visits and helps build brand trust and credibility, which in turn can help generate more sales leads down the line. As time passes by, you’ll start seeing an increase in traffic on your website (more leads), and it will also improve your search engine rankings (targeted traffic). If you follow these steps successfully, digital marketing lead generation should be easy!
2) Create a lead magnet
Did you know that 61% of consumers have turned to a competitor after having a bad experience on a website? This is why it’s important to use clear calls-to-action (CTAs) and try not to bury them in your page. Whether they’re buttons, text links or headers, CTAs should be easy for users to spot and understand. It can also help if you keep your CTA above the fold. If someone isn’t sure what you want them to do with a button, chances are they won’t click it—and who wants that? Keep your CTA simple and direct but don’t forget about its design; do people know what they will get when they click on it?
3) Use effective CTAs
Creating a call-to-action (CTA) that converts is all about knowing your audience. That’s why it’s important to test various CTAs. You may find that visitors to your website respond best to a CTA such as Download Now, while a different CTA might convert better on social media platforms like Facebook or Twitter. When you create multiple variations of CTAs and run tests, you will be able to identify which one(s) resonate most with your audience, leading to more conversions and higher ROI for your digital marketing Adelaide initiatives.
4) Collect information
Before you can generate leads, you need to collect information on your target audience. Do your research. Create a persona of your ideal customer. How old are they? What gender are they? Where do they live? What do they do for work and in their free time? Put together a template that includes all of these details, so you have everything in one place when it comes time to create a landing page. Start by looking at similar companies and noting what’s working and what isn’t, then replicate what works! You can also use social media platforms to learn more about potential customers — where else can you get so much valuable information for free, right?!
5) Send targeted emails
While email marketing by digital marketing agency Adelaide can be seen as an outdated method of digital marketing, it still makes up for a huge portion of leads. Sending targeted emails allows you to tailor your product or service with products and services that are relevant to your audience. By sending tailored emails, your chances of getting a response will increase dramatically. This will also help when building relationships with potential clients. Even if they don’t respond at first, by delivering quality content, they may remember you later on down the line, which could lead to future business opportunities.